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Referral as an acquisition channel with caution
While spearheading marketing efforts for a Direct-to-Consumer (D2C) brand in fruits, vegetables, and groceries, we implemented a referral program and amplified using various channels to increase user acquisition. This initiative resulted in a remarkable 50% reduction in customer acquisition costs compared to paid channels with incremental gain in new users. However, after analyzing the referral…
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Affiliates / Publisher network – why and how to use it?
Using affiliates or publisher networks is a cost-effective way to acquire new customers. However, always invest with caution. I have burnt my fingers with high fraudulent rates from some publishers. How can we solve this? Validate data with your backend database. If your payout is based on metrics like bookings, orders, registration, etc., validate them…